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November brings us a Feedback Forum alum returning to give us an update on their progress in the last year and looking ahead at the next stage in their growth.
Cupid's Lab
http://www.cupidslab.com/
Cupid's Lab is a Casual Dating Service that bridges the gap between online dating and the real world through live events and mobile social networking.
The service was launched in 2007 as an innovative online dating site that broke the traditionally impersonal matchmaking-via-algorithm method by letting users play Cupid for one another. In 2008 the service created a distinctly unique live experience that allows users to interact with one another via their mobile devices.
Issues:
- Bootstrapping vs. Fundraising - Cupid's Lab is able to keep its operation costs low and spend very little money running Live events. In Q1 of 2009 we will begin monetizing our service. We're implementing a standard revenue stream via advertising on the website and are about to establish a second revenue stream by way of charging for special live events. We're exploring the benefits of bootstrapping vs. fundraising.
- Marketing/Customer Acquisition in a Local Market - Online Dating is intrinsically a location based application. Cupid's Lab is focusing on the New York market and looking to build a user base of 10,000 users in NY by end of Q1. What are some of the best methods for targeting a local market? How can we get PR and attract local media coverage without breaking the bank?
- Sponsorships and Partnership Deals - One way we've managed to keep overhead low is by pursuing deals and partnering with others. We'd like to do more of this going forward. We've had more success with partnering where there were clear technological compatibilities with other companies. We've been less successful with pure sponsor deals. What is the best way to approach would-be sponsors and partnerships that make sense, particularly in a down-economy?
Logistics:
Our gracious host is Rose Tech
Ventures and there is no cost to attend. Please note my mobile # below;
you may need to call me to gain entrance to the building.
Monday, November 24th. 7PM - 9PM.
30 East 23rd Street (Madison Ave)
7th Floor
Nearest subway stops: 23rd St on the F,V (6th Ave), the R,W (Broadway) or the 6 (Park Ave).
Jonah Keegan
m: 347-813-0927
Bios:
Tobin Schwaiger-Hastanan, co-founder of Cupid's Lab, is a
software engineer with over 14 years of experience building enterprise
and Internet applications. Tobin is currently a freelance developer
for MTV Networks. He has also worked at FOX Interactive Media and MLB
Advanced Media, where he architected the e-commerce system behind
MLB.com's digital subscription and download service.
Jevaun
Howell, co-founder of Cupid's Lab, is an artist and multimedia
designer. A graduate of Carnegie Mellon University, he received a B.A.
in Communication Design and minors in Film, Digital Imaging, and
Business Administration. He has been doing digital design work for 13
years and is currently employed as the Design Director for MLB.com,
working on product development and new media initiatives.
When & Where
Rose Tech Ventures
30 East 23rd Street
7th floor
New York,
NY 10010
Monday, November 24, 2008 from 7:00 PM to 9:00 PM (ET)
Add to my calendar
Hosted By
NYCE
NYCE exists to give motivated entrepreneurs at all stages of their careers the opportunity to network, share resources and offer assistance to one another. We currently have about 105 members, with many who are involved in tech or Internet ventures.
We meet on the last Monday of each month to socialize, network and examine a specific issue presented by an NYC entrepreneur. If you'd like to join, or if your startup is facing an operational issue that might benefit from feedback from our group, please contact Jonah at denshi at gmail dot com.
